TIO – Shakshi Verma Dehradun
The University of Petroleum and Energy Studies (UPES) is gearing up to host one of its most awaited academic and industry-oriented events, Marketing Conclave 2026, organized by the GEMS Club. Scheduled for February 6, 2026, from 10:00 AM onwards, the conclave is expected to bring together marketing professionals, business leaders, academicians, and students from across the country for a day of learning, interaction, and strategic insight.
With the theme “Decoding Gen Z and Gen Alpha: The Next Billion Customers,” the conclave will focus on understanding the rapidly evolving consumer landscape shaped by digital natives, changing preferences, and technology driven behaviour. As brands increasingly compete for attention in a cluttered marketplace, the conclave aims to explore how organizations can meaningfully connect with the next generation of consumers.
A major highlight of Marketing Conclave 2026 is its power packed line-up of industry speakers, each bringing extensive experience from diverse sectors. The speakers include Prateek Biswas, Vice President Marketing at ICICI Prudential Life Insurance, who will share insights on consumer trust and brand communication in the financial services sector; Krishnarao Buddha, Senior Category Head Marketing at Parle, known for his expertise in mass-market branding and consumer psychology; Abhishek Jain, President Tiles Business at Prism Johnson Limited, offering perspectives on building brands in competitive markets; and Sheetal Soni Mantri, Subscription National Business Head, who brings valuable insights into growth strategies and customer engagement in subscription-based models.
Powered by industry partners, the conclave has been designed to bridge the gap between theoretical learning and practical application. Alongside keynote sessions and panel discussions, students will also participate in interactive segments and competitive case study challenges. These competitions provide participants with an opportunity to apply marketing concepts to real-world scenarios and earn national level competitive certificates, adding significant value to their academic and professional profiles.
Marketing Conclave 2026 promises to be more than just a speaker series it is an experiential learning platform that encourages critical thinking, creativity, and industry exposure. Through meaningful discussions and hands-on engagement, the event seeks to prepare students for the dynamic demands of the marketing profession.
With strong industry collaboration, a future-focused theme, and enthusiastic student leadership, the GEMS Club continues to reinforce UPES’s commitment to innovation, experiential learning, and professional excellence. As anticipation builds on campus, Marketing Conclave 2026 is poised to be a landmark event that inspires the marketers of tomorrow.
